Privacy Policy

Last updated: March 30, 2026

1. Introduction

Macara Software LLC ("we," "our," or "us") operates the ValTraq valet management platform and the ValTraq mobile application. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services.

2. Information We Collect

Personal Information

We may collect personally identifiable information that you voluntarily provide, including:

  • Name and contact information (email address, phone number)
  • Payment information (processed securely through Stripe)
  • Vehicle information (make, model, color, license plate)
  • Hotel room numbers (for hotel valet operations)
  • Vehicle photographs (stored securely in AWS S3)
  • Account credentials

Automatically Collected Information

When you use our services, we may automatically collect:

  • Device information (device type, operating system)
  • Usage data (features accessed, time spent)
  • Log data (IP address, browser type, access times)

3. How We Use Your Information

  • Process valet parking transactions and payments
  • Provide real-time vehicle tracking and management
  • Send transaction confirmations and receipts
  • Respond to customer service requests
  • Improve our platform and user experience
  • Generate reports and analytics for property managers
  • Comply with legal obligations

4. Information Sharing

  • Property Operators: Information necessary to manage valet operations at their facilities
  • Payment Processors: Stripe processes all payment transactions securely
  • Cloud Storage: Vehicle photographs are stored securely in AWS S3
  • Legal Requirements: When required by law or to protect our rights

We do not sell your personal information to third parties.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including encryption, secure servers, and access controls. All data in transit is encrypted via SSL/TLS.

6. Data Retention

We retain your personal information for as long as necessary to provide our services. Vehicle photographs and transaction records may be retained for accounting, insurance, and legal compliance purposes.

7. Your Rights

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information
  • Object to or restrict processing of your information

To exercise these rights, please contact us at support@valtraqapp.com.

8. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of changes by posting the new policy on this page and updating the "Last updated" date.

10. Contact Us

Macara Software LLC

Email: support@valtraqapp.com

Phone: (859) 835-9742