SMS Messaging Terms
Last updated: July 26, 2026
Program Name
ValTraq Valet Parking Notifications
Program Description
ValTraq sends automated transactional SMS notifications to hotel and venue guests during their valet parking visit. Messages include vehicle check-in confirmation, vehicle request acknowledgment, and vehicle ready-for-pickup notification. This is a service provided by Macara Software LLC through participating hotel and venue valet operations.
How to Opt In
Guests opt in to receive SMS notifications by providing their mobile phone number to the valet attendant during vehicle check-in at the valet stand. When a phone number is entered, the ValTraq mobile application displays an unchecked consent checkbox that the user must actively tap to give consent. The checkbox is not pre-selected. The consent checkbox reads:
"I consent to receive automated text messages from ValTraq regarding this valet parking visit, including check-in confirmation, vehicle request status, and vehicle ready notifications. Message frequency varies. Msg & data rates may apply. Reply STOP to cancel."
Providing a phone number is completely optional and is not required to use the valet service. If the checkbox is not checked, the phone number is not submitted to the system and no messages are sent. Guests who do not wish to receive text messages may simply decline to provide their phone number or leave the checkbox unchecked.
Consent Flow Screenshot
The following screenshot shows the ValTraq mobile application's vehicle check-in screen. The SMS consent notice appears automatically when a phone number is entered in the Phone field:

ValTraq Check-In Screen — SMS consent checkbox (unchecked by default, must be actively selected by user)
Message Frequency
Message frequency varies based on your valet parking activity. Typically, guests receive 2-4 messages per valet visit:
- 1 check-in confirmation message when your vehicle is parked
- 1 acknowledgment message when you request your vehicle
- 1 notification when your vehicle is ready for pickup
- Guests with overnight valet may receive messages on multiple days
Message and Data Rates
Message and data rates may apply. Please contact your mobile carrier for details about your messaging plan.
How to Opt Out
You can opt out of receiving SMS messages at any time by replying STOP to any message you receive from ValTraq. You will receive a single confirmation message acknowledging your opt-out request, and no further messages will be sent. You can opt back in at any time by replying START.
Help
For help or questions about SMS messaging, reply HELP to any message, or contact us:
Macara Software LLC
Email: support@valtraqapp.com
Phone: (859) 835-9742
Privacy
Your phone number and messaging data will not be shared with third parties for marketing purposes. Phone numbers are stored securely and used solely for valet parking service notifications. For full details, see our Privacy Policy.
Supported Carriers
ValTraq SMS notifications are supported on all major US mobile carriers including AT&T, Verizon, T-Mobile, Sprint, and most regional carriers.